RC Empire β€” Smarter Sports Businesses. Built Two Ways.
RC Empire Β· Consulting for the Sports Industry EST. 2025 Β· Rob Crews + Rachel Coleman

Smarter sports businesses. Built two ways.

RC Empire is a consulting firm for the sports industry β€” operators, coaches, founders, facility owners. We're strategists and implementers: we map the path forward, then we build the AI systems, workflows, and revenue engines that get you there.

Sports Business Strategy AI Integration Revenue Systems Brand & Offer Design Workflow Automation
The Approach

We do both halves of the work.

Most consultants stop at the deck. Most agencies skip the strategy. Sports operators end up with smart ideas they can't execute β€” or built systems that don't fit the business. We close that gap.

01 β€” Strategy

We map the path forward.

Where revenue actually comes from. What's worth scaling. What AI can take off your plate. Which two or three moves matter this quarter β€” and which ones to stop doing.

02 β€” Implementation

Then we build it with you.

Custom GPTs trained on your business. Workflows that connect Kajabi, email, and your CRM. Content engines that don't sound like ChatGPT. Real systems that ship, not slide decks that sit.

What We Offer

Three signature engagements. A full AI menu underneath.

Anchored by three clear engagements β€” community, intensive, full engagement β€” with Γ  la carte AI services available standalone or layered into any tier.

Signature 01

RC Growth Lab

$349 / month

Community plus monthly group coaching for sports entrepreneurs and performance-business operators. Includes the AI Playbook track β€” tools, prompts, and workflows you can deploy this week.

Details β†’
Signature 02

The Blueprint Session

$4,999 Β· One day

A deep one-day intensive that maps the business model, the revenue engine, and the top 3 AI implementations for your business β€” with a roadmap you can execute against.

Details β†’
Signature 03

The Income Accelerator

$24,999 Β· 90 days

The full engagement. Strategy plus 2–4 AI workflow builds shipped inside the 90 days. Built around the core promise: doubling or tripling client income.

Details β†’
AI Services

Γ€ la carte AI menu

From $1,650

Six standalone offerings β€” AI audits, custom GPTs, content engines, workflow automation, implementation sprints, team training. Available on their own or bundled with a signature engagement.

See the menu β†’

Not sure where you fit? Compare the tiers or apply for a Discovery call. We'll tell you honestly whether RC Empire is the right move right now β€” or whether you'd be better off elsewhere.

Who This Is For

Built for sports. Open to operators.

We're built for the sports industry β€” and that's where most of our clients live. But the playbook works for any performance-driven business with a real product and a willingness to scale it intelligently.

  • 01Training facility owners
  • 02Private coaches scaling a roster
  • 03College program directors
  • 04Sports academy founders
  • 05Equipment & gear brands
  • 06Performance-business consultants
  • 07Athlete development orgs
  • 08Non-sports operators with the right fit
Who We Are

Two operators. One stack.

RC Empire is built by people who've actually run sports businesses β€” not consultants who read a book about them. Strategy from someone who's coached at the highest levels. Systems from someone who's built the operational backbones of growing companies.

Co-Founder Β· Strategy & Client

Rob Crews

25+ years coaching hitters at every level, founder of Complete Game, and the strategic lead at RC Empire. Rob brings the sports operator's lens β€” what actually drives revenue in a performance business, what coaches and facility owners are really up against, and how to scale without losing what makes the work work.

Host of a long-running podcast with Bertrand ThΓ©raulaz on motor preferences and athletic performance.

Co-Founder Β· Systems & AI

Rachel Coleman

Operations architect and systems builder. Rachel turns strategy into shipped infrastructure β€” the workflows, automations, custom AI assistants, and content engines that actually run a business. The "implementer" half of strategist + implementer.

Co-consultant across RC Empire engagements and the Action Types America US launch.

We don't sell advice.
We sell working systems.
The RC Empire Difference
Next Step

Tell us what you're building.

Every engagement starts with a Discovery call. We'll listen, ask the questions that matter, and tell you honestly which path β€” if any β€” makes sense for where you are right now.