Built by people who've actually run sports businesses.
RC Empire isn't strategy consultants who read a book about sports. It's two operators with different stacks β a coach who's spent 25+ years inside the industry, and a systems builder who turns plans into shipped infrastructure. Together, the full operating system for a sports business that wants to scale.
Why this exists.
β Rob & RachelFor 25 years, Rob coached hitters at every level β youth players, college recruits, pros β and built Complete Game into one of the most respected names in baseball player development. Along the way, a pattern showed up over and over: smart sports business owners stuck on the same handful of problems.
They had offers but no clear ladder. Real expertise but messy systems. A growing roster but no leverage. They knew AI was supposed to change everything but no idea where to start. They didn't need another course or another guru. They needed someone who'd actually built something in this industry, sitting at the table with them.
Rachel had been building exactly that β the operational backbones, automation stacks, and AI systems that quietly run growing companies. She didn't sell decks. She shipped infrastructure.
RC Empire is what happens when those two halves come together: strategy from someone who's lived inside the industry, and implementation from someone who's actually built the systems. Sports operators, coaches, founders, facility owners β this is the firm we wish had existed when we were in their seat.
The coach's consultant.
Rob has been inside sports for over 25 years β as a Master Hitting Coach, founder of Complete Game, and the strategic lead at RC Empire. He's coached hitters from Little League to the professional ranks, built private training rosters from scratch, and grown a personal brand that gets him on stages and into clubhouses other consultants only read about.
What he brings to RC Empire is the sports operator's lens. He knows what actually drives revenue in a performance business β and what doesn't. He knows what coaches and facility owners are really up against, because he's still in the work. He knows how to scale a sports business without losing the thing that made it worth scaling.
He's also the host of a long-running podcast with Bertrand ThΓ©raulaz on motor preferences and athletic performance, and is leading the US launch of Action Types America (ATA) in partnership with Bertrand β bringing a neurologically grounded performance framework to college programs and private facilities across the country.
- Master Hitting Coach Β· 25+ years
- Founder, Complete Game
- US Launch Lead, Action Types America
- Podcast host with Bertrand ThΓ©raulaz
- Trusted by college programs & private facilities
- Sports-first strategic lead at RC Empire
The implementation half of the stack.
Rachel is the operations architect at RC Empire. While Rob maps the path, Rachel builds the road. She's the reason strategy doesn't sit in a drawer β she turns plans into shipped infrastructure: workflows, automations, custom AI assistants, content engines, and the operational backbones that let a sports business actually scale.
Her work is the answer to a question every operator eventually asks: "Okay, I know what to do. Who's going to build it?" Most strategy firms hand you a roadmap and walk away. Most agencies will build whatever you tell them. Rachel does the rarer thing β she translates the strategy into the actual systems, and stays through to launch.
She's the AI lead across every RC Empire engagement: custom GPTs trained on the client's voice and materials, workflow automation between Kajabi, email, and CRM, content systems that don't sound like ChatGPT, and team training that makes AI a tool the whole organization can use β not a project that lives on one person's laptop. She also serves as co-consultant on the Action Types America US launch.
- Operations & systems architect
- AI implementation lead
- Custom GPT & workflow build specialist
- Co-Consultant, ATA US Launch
- Kajabi Β· CRM Β· automation stack expert
- Strategist + implementer (the second half)
A few things we hold to.
Operating principles, not bumper stickers. These shape what we say yes to, what we say no to, and how the work actually gets done.
Sports operators deserve better consultants.
The industry has been served by generalists with no real operating experience for too long. We built RC Empire because we wished it had existed when we were in your seat.
Strategy without execution is decoration.
Most consulting ends at the deck. Ours ends at the shipped system. If we can't help build it, we won't pretend we can plan it.
AI is a tool, not a religion.
We're aggressive about practical AI implementation and skeptical of AI theater. The question isn't "are we using AI" β it's "is this making the business better."
Honest fit beats easy yes.
If we're not the right move for you right now, we'll say so on the Discovery call. We'd rather lose the engagement than waste your time and ours.
Six things that shape the engagement.
Not a methodology trademarked into oblivion. Just a clear set of working principles every client can hold us to.
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01
Diagnose before prescribing.
Every engagement opens with a Discovery call. We listen first, then ask the questions that matter β what's actually broken, what's working, where the leverage is. The wrong prescription on the right symptom is still the wrong prescription.
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02
Two or three moves, not twenty.
We're allergic to consulting reports that list 47 things you could do. We surface the two or three that actually matter this quarter β and we tell you what to stop doing to make room for them.
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03
Build with you, not for you.
Implementation happens shoulder-to-shoulder. You see what we're building. You learn the tools. When the engagement ends, you own the systems β not a dependency on us.
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04
Ship in 90 days or less.
The Blueprint Session is one day. The Income Accelerator is 90. We don't run year-long engagements that drift. Tight container, real deliverables, clean exit.
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05
AI woven through, not bolted on.
Every signature engagement includes the AI thread. Every Γ la carte service builds something that ships. We don't sell "AI strategy" as a separate deliverable that sits next to the real work β it is the work.
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06
Warm relationships over cold sales.
We don't run paid funnels or cold outreach campaigns. Clients come from the network β coaches who've worked with Rob, operators in adjacent businesses, referrals from the ones we've shipped for. If you're here, someone trusted us to you.
We don't sell advice.The RC Empire Difference
We sell working systems.
Now you know who you're hiring.
If RC Empire feels like the right fit, the next step is a Discovery call. We'll listen, ask the questions that matter, and tell you honestly which path β if any β makes sense for where you are right now.
